Have you ever wondered what the future holds for gaming and esports?
Activate Consulting’s Tech and Media Outlook has a unique perspective, and we would like to share it with you today.
The gaming industry has grown substantially over the past few years, and this is expected to continue to grow significantly with a 5% increase over the next 4 years to a $220B market by 2026.
With a distinction between habitual, recreational, and occasional gamers, each category is demographically and behaviorally distinct. For example, habitual gamers are more likely to be young males of higher income, and they are usually more eager to spend money on add-ons and items to enhance their experiences.
Technology companies are taking a full-stack approach to build out capabilities in the gaming space as consumer demand grows. This goal is being met through the pursuit of acquiring game publishers, which is only the beginning of the increase in industry consolidation. Additionally, the global esports audience is steadily increasing with over half a billion viewers at this moment. Therefore, growing esports markets will have an amplified impact across technology and media, which enables a broad set of other digital activities.
Brands can’t ignore these growing categories, and should actively think about how to best tap into these highly engaged audiences. Be sure to check out Activate Consulting’s Tech and Media Outlook in the link below and get in touch with us to discuss how we can help tap your business tap into this core audience.