What is the Difference between Advertising and Sponsorship?
Sponsorship and advertising are two critical concepts brands and organizations utilize to promote their products,…
The Power of TikTok in Influencer Marketing: 3 Compelling Reasons
Influencer marketing has become a game-changer in the digital world, connecting brands with their target…
Unraveling the Distinctions Between Paid and Organic Content on Social Media
Social media has revolutionized the way brands engage with their target audience, offering an array…
As Search and Social Converge Marketers Spy an Opportunity
In a recent AdWeek article titled “As Search and Social Converge Marketers Spy an Opportunity”,…
Authentic Storytelling is the Key to Influencer Marketing
The integration of personal stories in marketing ads is becoming a lucrative and unique way…
2023 Nielsen Annual Marketing Report
The 2023 Nielsen “Annual Marketing Report” presents statistics covering the necessity of consistent measurement tools for…
3 Influencer Marketing Trends to Pay Attention to in 2023
Influencers play a key role in shaping the social media world today, and it’s only…
The Case For Multi-Channel Programmatic Advertising
We recently came across an interesting report titled “The Case For Multi-Channel Programmatic Advertising” by…
2022 Revenue Trends
Preface The year 2022 posed significant challenges for the US economy, with inflation notably higher…
Is U.S. Ad Spending Truly Expected to Grow?
Since 2020, we have been living in fear of a recession, and while the state…
How ChatGPT Can Transform Advertising
ChatGPT has taken the world by storm and everyone has been wondering how it will…
2023 Global Marketing Trends
The “2023 Global Marketing Trends” report by Deloitte offers guidance for business leaders and marketers…
Revolutionizing Influencer Marketing
In a recent webinar by Nielsen, Salvator De Angelis, their global leader in audience insights,…
5 Programmatic trends to look out for in 2023
Looking to understand what programmatic trends you need to be aware of as we go…
State of Digital Commerce
This week on Brandverge we wanted to share a webinar hosted by Comscore exploring the…
IAB’s 2023 Outlook
Introduction to the IAB Survey The IAB’s 2023 Outlook Survey is a research conducted by…
The Future of Gaming and Esports
Have you ever wondered what the future holds for gaming and esports? Activate Consulting’s Tech…
The Power of Super Users
Just a few weeks ago Activate Consulting released its annual Activate Tech & Media Outlook…
How to Maximize Paid Media
Whitney Lee, founder of Soicallee PR and Digital Media, partnered with our co-founders Mollie Kehoe…
Curious to know the predicted consumer spending for this holiday season?
As we enter the midst of fall, the holiday season is fast approaching. We’re always…