ChatGPT has taken the world by storm and everyone has been wondering how it will affect their daily lives. Most notably, experts are analyzing how ChatGPT and future A.I. developments could affect jobs as we know them today, even digital marketing.
Let’s dive into what exactly is ChatGPT and what it means for the future of advertising and digital marketing.
ChatGPT (Generative Pre-trained Transformer) is a language model made by OpenAi that utilizes deep learning to generate text that is human-like. It produces language by interacting with previous data, and it can answer practically any question you may have.
You may be wondering, “Is ChatGPT always correct?”
There are many layers to this question, but according to experts, the simple answer is no. Because of the way ChatGPT and other A.I. chatbots are designed, they are wired to gather what they have learned and transform it into something new, which may not be true. In addition, because many of these new chatbots have just been released, they are constantly undergoing updates in order to reduce the number of errors made. So if you are worried about your job potentially being in danger, don’t fret. ChatGPT is still in its very early stages and remember, ChatGPT generates content based on what has already been created, which means that your own human creativity and authenticity are invaluable.
How will ChatGPT affect the field of Marketing or Advertising?
Though ChatGPT cannot replace the ingenuity of a human content creator, it can sure do many tasks that could help marketers and advertisers work more efficiently.
Here are a few tasks that ChatGPT can do for you:
- Market Research: In a matter of seconds, the chatbot can generate a list of important members in any industry and tell you their most important products and services.
- Search Engine Optimization (SEO): If used methodically, ChatGPT can produce copy that has the needed keywords search engines look for when ranking pages.
- Paid Search and Social: ChatGPT can give great suggestions for headlines and descriptions for a variety of topics as well as generate great keywords needed for your next campaign!
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