Brandverge Provides Social Media Agency, Socialfly, With A One Stop Shop For Potential Media Partners
Challenge
Socialfly is a women-owned and led, social-first advertising agency specializing in helping brands reach women audiences across social and digital platforms. Socialfly services their clients by providing audience-driven social strategies, effective social-first creative content, paid media buying and planning, and full scale influencer activation programs.
Socialfly’s client, National Wildlife Federation, was looking for media partnerships that they could trust. They wanted transparency in pricing, and confidence in brand safety. Additionally, they wanted partners who strongly align with the brand’s values and mission while also standing out in a competitive digital landscape through custom branded content that they could own and repurpose on their own channels.
Previously, to obtain premium media buys and partnerships on behalf of brands, Socialfly would go through a lengthy process of identifying a potential publisher, learning more about and trying to get in touch with the sales team through their main website. Socialfly found the process of reaching out to individual advertising partners to be very manual and time consuming. This method required coordination with multiple points of contact at various publications and submitting unique RFPs to each prospective partner, then required multiple follow-ups before reaching a final campaign.
Solution
BrandVerge provided Socialfly a one stop shop to research and connect with potential media partners, allowing them to window shop” multiple proposals easily in advance of starting conversations to help narrow down potential partners the client’s goals and objectives. BrandVerge made it incredibly easy to search and filter partner opportunities based on specific criteria, like audience, vertical, investment, channel, etc.
Rather than going through a company website contact form and potentially getting lost in a random corporate inbox, Socialfly was able to connect directly with the provider via the BrandVerge platform and had a thoughtful response within the same
day. Socialfly was able to connect directly with their newest partner, Brit + Co, through BrandVerge - discover a ,partner that aligned with their target audience and could develop efficient and high-quality custom branded content
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Here’s what customers say about us
Senior Media Manager at Assembly
“BrandVerge makes it possible to see all the vendors and know who to reach out to and how to negotiate, when I’d typically have no idea where to start. They put everything right there in front of me, and the partnership saves a ton of time from having to research on my own.”
Ryan Montañez, Marketing Director at Skip Hop
"What I really loved about working with BrandVerge was how they were so responsive to our feedback and so transparent during the process. They made it easy to work with several influencers at a time and future campaigns. Really great to find a team that creates successful campaigns while being great to work with."
Diana Van Eeuwen, Senior Negotiator at Assembly
“BrandVerge helps me work more efficiently. Without it, I would have spent over a week reaching out to a ton of vendors that might not have even made sense for my campaign. Being able to search from a known pool of options put me in control to work much more quickly.”
Danielle Kushner, Team Manager, New Business & Sales Strategy at Her Campus Media.
“Using BrandVerge analytics, we're able to quickly & easily pinpoint new opportunities, for example, our recent Earth Day program. Once engaged with Earthbound on our Earth Day program, we were able to finalize details in under three months compared to spending up to a year establishing a new relationship,”
Kamelle Wilson-Cornell, Brand Partnerships at Brit + Co
“Typically, it takes us several meetings to really understand what’s important for the client. We’ll go through our entire capabilities deck before able to identify specific opportunities that make sense for that brand. With BrandVerge, we were able to get straight to the point. BrandVerge helps you cut to the chase.”
Yuting Zhang, Senior Strategist, The Media Kitchen
“What’s unique about BrandVerge is different partners & packages available all in one place, everything's aggregated. This wasn’t possible before using BrandVerge. What would have taken weeks to find now takes just a few minutes. We can search by keywords to find new, unique different packages available to us almost instantaneously.”
Ryane Montañez, Marketing Director at Earthbound
“It can take two months to run through the standard RFP process to find the right media partner. With BrandVerge, it takes only three weeks for discovery and evaluation, including reaching out & getting a plan back. Now it takes just a couple of days to sort through the details. We’ve cut down 60% of the time needed for the entire process.”
Lorraine Schwartz, Media Director at Digitas
“Finding new, niche partnerships is difficult. BrandVerge helps facilitate the research process. We look for partners with ample reach against our campaign target audience and BrandVerge saves time.”
“With BrandVerge, you’re able to browse and inform yourself, find all the different media options that are available and what you can get for it, transparently. I think that’s amazing.”
Howard Rosenstein; Meredith
“At Meredith, we really loved the training, accessibility to help, the templates, the simplicity/intuitiveness of the marketplace overall.”
Tess Neudeck; Acast
“We loved the analytics section of the platform, it was amazing to be able to see who was leaned into our content!”
