BRANDVERGE PROVIDES SOCIAL MEDIA AGENCY, SOCIALFLY, WITH A ONE STOP SHOP FOR POTENTIAL MEDIA PARTNERS
Challenge
Socialfly is a women-owned and led, social-first advertising agency specializing in helping brands reach women audiences across social and digital platforms.
Socialfly services their clients by providing audience-driven social strategies, effective social-first creative content, paid media buying and planning, and full scale influencer activation programs. Socialfly’s client, National Wildlife Federation, was looking for media partnerships that they could trust. They wanted transparency in pricing, and confidence in brand safety.
Additionally, they wanted partners who strongly align with the brand’s values and mission while also standing out in a competitive digital landscape through custom branded content that they could own and repurpose on their own channels. Previously, to obtain premium media buys and partnerships on behalf of brands, Socialfly would go through a lengthy process of identifying a potential publisher, learning more about and trying to get in touch with the sales team through their main website.
Socialfly found the process of reaching out to individual advertising partners to be very manual and time consuming. This method required coordination with multiple points of contact at various publications and submitting unique RFPs to each prospective partner, then required multiple follow-ups before reaching a final campaign.
Solution
BrandVerge provided Socialfly a one stop shop to research and connect with potential media partners, allowing them to window shop” multiple proposals easily in advance of starting conversations to help narrow down potential partners the client’s goals and objectives. BrandVerge made it incredibly easy to search and filter partner opportunities based on specific criteria, like audience, vertical, investment, channel, etc. Rather than going through a company website contact form and potentially getting lost in a random corporate inbox, Socialfly was able to connect directly with the provider via the BrandVerge platform and had a thoughtful response within the same day. Socialfly was able to connect directly with their newest partner, Brit + Co, through BrandVerge – discover a ,partner that aligned with their target audience and could develop efficient and high-quality custom branded content
brandverge advertising agency Testimonials
See what our clients have to say about us
Jessica Lange
Senior Marketing Manager at Skip Hop
Fully invested in our success of a brand
The BrandVerge team seamlessly stepped in to manage our organic social program during the maternity leave of our internal manager. The team went above and beyond by not only managing the day to day but truly being strategic thought leaders and driving the channel to incredible growth. The BrandVerge team implemented a new content strategy and even stepped in to create content when needed. This team is fully invested in the success of our brand and the results speak for themselves.
Ryan Montañez
Marketing Director at Skip Hop:
Loved working with Brandverge
What I really loved about working with BrandVerge was how they were so responsive to our feedback and so transparent during the process. They made it easy to work with several influencers at a time and future campaigns. Really great to find a team that creates successful campaigns while being great to work with.
Hollie Alexander
Managing Director at Lucky Generals
Extremely Knowledgable
BrandVerge were an integral agency partner on a recent client. Their ability to help our client understand the media landscape and the right approach for their DTC brand was invaluable. Whether needed simply as consultants very upstream or media planning further down the line, the team at BrandVerge are extremely knowledgeable, collaborative and trusted partners of ours. We look forward to working with them on the next project.
Jim Miller
CMO at Dalstrong
Pleased to be working with Brandverge
I had the pleasure of working with Mollie and Lynn on media planning and buying for our marketing campaigns at Dalstrong. Throughout our partnership, I was consistently impressed with their media expertise, strategic thinking, and strong work ethic.
Get in touch with brandverge
We look forward to hearing from you
We look forward to hearing from you and providing the assistance you need. Whether you have a general inquiry, require technical support, or want to learn more about our products, our knowledgeable team is ready to assist you.
Contact info
Address
90 Church Street #609, New York, NY 10007
Follow us