BRANDVERGE HELPS DTC COMPANY, SPLASH WINES, ACQUIRE NEW CUSTOMERS AMONG A NEW TARGET AUDIENCE
Splash is an online wine marketplace that specializes in affordable, curated cases delivered right to your door. Wanting to capitalize on the influx of online sales during COVID, Splash Wines tasked us with helping them reach a new audience – female millennials, and drive them to purchase cases from the Splash Wines e-commerce site. We collaborated with our branding partners at The Brand Terminal to create fresh creative and content in strategic channels where the millennial audience would be most receptive.
To successfully target Millennials, we refreshed the brand identity, with updated social imagery and messaging, then created an omnichannel strategy across social, display, podcast, and influencer marketing to reach the desired female millennial audience. Our goal for this campaign was to distribute highly efficient ads across social and programmatic channels with precision
targeting to reach new customers at a low cost. In tandem, we launched audio ads on popular millennial podcasts with coupon codes to track traffic and purchase. To round out the program,
and align with a trusted source for product referrals, we launched an influencer marketing blitz.
This enabled us to boost the brand story, as well as share the fabulous unboxing experience, which ultimately helped to drive purchase on Splash Wines e-commerce site.
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