Advertising Needs Disruption



Times of turbulence often bring about changes that are now seen as commonplace but were at first innovative. For example, the 2008 recession inspired Airbnb and direct-to-consumer brands such as Warby Parker. Who knows what creativity will be found in months of quarantine and chaos. While the chaos is never welcomed, it does offer opportunities to reflect, reevaluate and create future plans and strategies, which can be seen in advertising today. 

Industries are forced to be creative in finding solutions to continue production, as Vanity Fair did for a photoshoot with Schitt’s Creek star Catherine O’Hara, in which they enlisted a drone that captured images in her backyard. 

Perhaps this need for innovation and adaptation in difficult times will spark a rebirth of the advertising industry, an industry steeped in tradition. When traditional fall-backs fail, disruption ensues. BrandVerge is a disruptive, alternative solution for publishers and advertisers to form successful partnerships that are sensitive to what is happening in the world. 

According to The New York Times, “The research firm Forrester predicted last week that advertising spending in the United States would decline by 25 percent this year and would not recover until 2023. For Twitter, advertising revenue fell 23 percent in the most recent quarter. Now the platform has said it is looking into subscriptions and other ways to make money that do not depend on ads.”

BrandVerge was born out of frustration with the traditional RFP process and its lack of transparency. In-person meetings and the ability to forge personal connections through networking events are virtually on hold for the foreseeable future. The BrandVerge marketplace democratizes an exchange that traditionally presents many barriers unless you know the right people … bringing it all online.  

The industry needs to evolve and BrandVerge is leading the evolution. Request a free demo and join today.

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