Influencers play a key role in shaping the social media world today, and it’s only getting bigger. The influencer community has not only redefined the content we consume and enjoy, but brands are increasingly recognizing influencers as professionals with valuable audiences. Across all different types of industries, influencers have the ability to create a positive or negative impact on a brand’s reputation with a single post. While working with influencers is important, brands also need to keep track of current trends if they want to remain competitive. Now, let’s explore the top influencer marketing trends you can rely on to keep your business growing.
- Influencers Using Fewer Filters: It’s not surprising that our world has finally caught up with the unnecessary amount of filters influencers are using and creating unrealistic reality standards. Imperfect content is becoming the new trend on social media. Content creators are leaning more towards in-the-moment content, and shifting away from the flawless, unrealistic curated feed aesthetic. Consumers are actually ignoring influencers ads that come off as salesy, and moving towards influencers’ content that they feel is genuine and organic.
- The Rise of UGC Creators: User-generated content is typically seen as more trustworthy than branded advertising. It’s filled with growth opportunities and is super effective for brands when the messaging is not coming from them directly. Consumers are more likely to trust a referral or review that comes off more naturally than a brand itself speaking about how great their products are.
- Micro & Nano Influencers are Taking Off: The communities of Micro and Nano influencers can be leveraged by brands to create more authentic product recommendations. If you are looking to reach small, hyper-niche audiences, working with multiple Micro and Nano influencers can be highly beneficial. Their product recommendations appear more authentic because they have smaller, engaged communities.
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