BrandVerge founders Mollie and Lynn recently attended Conversion powered by StackAdapt! With StackAdapt being a key platform we use for programmatic media, Lynn and Mollie were thrilled to attend and learn more from their founders and speakers. The event focused on StackAdapt’s newest features and artificial intelligence advancements, offering valuable insights for marketing professionals and brands. This blog post covers key session topics from the agenda, StackAdapt’s latest features, and practical applications your brand can take from the event.

StackAdapt’s Role in Programmatic Advertising

StackAdapt, founded in 2014 by Vitaly Pecherskiy, Yang Han, and Ildar Shar, is a multi-channel programmatic advertising platform serving thousands of brands and agencies across 19 global markets. With a team of over 1,300 and headquarters in Toronto, the platform provides tools to plan, execute, and optimize campaigns across devices and channels.

Their three-day event featured sessions on platform updates, AI applications, and marketing strategies, providing a focused platform for industry learning. Let’s dive into some of the topics covered.

StackAdapt Secures Investment Led by TVG

StackAdapt recently announced a $235 million growth capital raise led by Teachers’ Venture Growth (TVG), with participation from Intrepid Growth Partners and four other investors. This follows a $300 million investment from Summit Partners in 2022, bringing total funding to over $500 million. This investment underscores StackAdapt’s position as a global leader in advertising and marketing innovation.

This capital will support StackAdapt’s rapid scaling of research and development, increasing innovation capacity, and expanding its global presence. For marketers, this investment ensures access to cutting-edge tools and technologies, positioning StackAdapt as a reliable partner. The focus on AI and marketing technology expansion promises enhanced capabilities that can drive more effective and efficient campaigns.

Session Topics

Conversion hosted several sessions that addressed critical areas for marketers, focusing on innovation, technology, and strategy. These topics offered practical insights into leveraging StackAdapt’s platform for enhanced campaign performance.

Sessions explored the evolution of marketing approaches, emphasizing human-centered strategies and the integration of AI into modern marketing frameworks. This provides guidance for marketers on building authentic connections with audiences as marketing becomes increasingly automated, ensuring campaigns remain authentic and engaging.

Other sessions focused on driving business growth through StackAdapt’s product innovations, providing a deeper understanding of new tools to boost efficiency and results. This is valuable for optimizing workflows and staying competitive in the industry using StackAdapt.

CTV advertising was a key topic, with discussions on its applications in live sports, contextual targeting, and programmatic strategies. As CTV continues to grow as a channel, it provides opportunities to reach audiences through premium content and precise targeting.

Additional sessions covered the role of AI in transforming marketing, highlighting its potential to enhance decision-making and campaign outcomes. This is crucial for marketers looking to adopt data-focused strategies while navigating privacy regulations and technological advancements.

Further topics included improving conversion rates through platform enhancements, the technical aspects of high-performance advertising, and innovative approaches to account-based marketing (ABM). These are key ways to reduce effort, elevate performance, and rethink traditional strategies, maximizing return on investment.

Retail media and the power of premium CTV were also addressed, providing insights into shaping shopper journeys and leveraging premium inventory. This allows marketers in the retail sector to capitalize on emerging trends and consumer behaviors.

Practical Takeaways for Your Brand

1. Adopt Human-Centered Marketing: Integrating human strategies with AI helps marketers build authentic audience connections.
2. Leverage Product Innovations: Understanding StackAdapt’s new tools can improve business growth and operational efficiency.
3. Explore CTV Opportunities: Insights into CTV advertising enable marketers to target audiences through premium content and contextual strategies.
4. Utilize AI Effectively: AI offers ways to enhance campaign performance while addressing privacy concerns.
5. Optimize Conversions and ABM: Platform enhancements and innovative ABM approaches can reduce effort and elevate results.
6. Tap into Retail Media: Retail media and premium CTV can strategically shape shopper journeys.

Looking Ahead

StackAdapt’s focus at Conversion 2025 was to empower marketers with advanced, automated solutions. The recent investment supports its mission to transform how marketers use technology, ensuring success through innovation and global expansion.

This event offered BrandVerge valuable insights into programmatic advertising’s future and provided practical strategies for marketers. As StackAdapt continues to innovate, it remains a key partner for brands navigating digital advertising.