Michael M tasked BrandVerge with helping them get customers to their website to browse and purchase their brand’s new ready-to-wear fashion jewelry line online, and not just consider the brand for engagement and bridal moments. Michael M wanted to establish and expand themselves as an e-commerce destination for everyday gifting and luxury purchases.


To establish the company’s new e-commerce presence, BrandVerge worked with Michael M to implement a five step plan of action to reach their targets and ultimately drive online store traffic and sales. First, steps were made to drive consumers to Michael M’s fashion and ready-to-wear pieces, rather than the bridal pieces that are not available for purchase online. BrandVerge decided to allocate the majority of the budget to support high priority e-commerce activity.

Secondly, BrandVerge helped Michael M create custom website landing pages to ensure new customers are able to browse at entry-level price points (e.g. gifts under $1,500, $750, etc.) and drive new traffic and customers to those pages for a successful first impression with the brand. Next, BrandVerge implemented dynamic retargeting ads to push users that were browsing Michael M products, and move them along the purchase journey.

For example, if a user spent time looking at the Cloud Hoop, then their next advertisement would include procuts from the Cloud Collection (earrings, rings, necklaces, etc.) since we already know that user likes the Cloud design/concept. To find the most relevant users in-market, BrandVerge refined audience and behavioral targeting across two different campaigns.

The Fashion Campaign targeted users interested in competitive brands such as David Yurman and Tiffany & Co., within the key demographics (High HHI, etc.), and have shown luxury online shopping behavior. Lastly, to encourage trusted endorsements, BrandVerge worked with Michael M to leverage influencer marketing and found influencers specifically in luxury fashion and jewelry with high engagement levels.

Since Michael M is sold at a high price point, this new layer of marketing allows new shoppers to know that it is a high quality product and a good shopping experience through influencers they know they can trust and frequently look to for product and fashion recommendations.


After implementing the 5 step plan of action, our solutions went above and beyond in successfully addressing Michael M’s challenge. 4 key metrics were measured to showcase success: online store sessions, rate of return customers, average order value, and overall online purchases.

First, Michael M saw a 109% increase in online store sessions. This meant that BrandVerge was able to successfully drive new customers to shop for Michael M on the website which was the main, key objective in driving purchase for the new fashion line

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Jessica Lange

Senior Marketing Manager at Skip Hop

Fully invested in our success of a brand

The BrandVerge team seamlessly stepped in to manage our organic social program during the maternity leave of our internal manager. The team went above and beyond by not only managing the day to day but truly being strategic thought leaders and driving the channel to incredible growth. The BrandVerge team implemented a new content strategy and even stepped in to create content when needed. This team is fully invested in the success of our brand and the results speak for themselves.

Ryan Montañez

Marketing Director at Skip Hop:

Loved working with Brandverge

What I really loved about working with BrandVerge was how they were so responsive to our feedback and so transparent during the process. They made it easy to work with several influencers at a time and future campaigns. Really great to find a team that creates successful campaigns while being great to work with.

Hollie Alexander

Managing Director at Lucky Generals

Extremely Knowledgable

BrandVerge were an integral agency partner on a recent client. Their ability to help our client understand the media landscape and the right approach for their DTC brand was invaluable. Whether needed simply as consultants very upstream or media planning further down the line, the team at BrandVerge are extremely knowledgeable, collaborative and trusted partners of ours. We look forward to working with them on the next project.

Jim Miller

CMO at Dalstrong

Pleased to be working with Brandverge

I had the pleasure of working with Mollie and Lynn on media planning and buying for our marketing campaigns at Dalstrong. Throughout our partnership, I was consistently impressed with their media expertise, strategic thinking, and strong work ethic.

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