BRANDVERGE ACCELERATES A ONE-OF-A-KIND PARTNERSHIP FOR EARTHBOUND
CHALLENGE
Earthbound, a leading product design, licensing, and brand growth company, was tasked with launching a custom Earth Day campaign that would grow brand value for Bed Bath & Beyond’s organic brand, Under the Canopy. The challenge was identifying a specific media partner and program that was ideal for Bed Bath & Beyond’s audience and Under the Canopy’s core mission, sustainable living.
INSIGHT
Finding the ideal premium advertising partner is a time consuming and expensive marketing endeavor. More than ever, it’s critical for brands to align with partners and content that best match their audience’s values. With the sheer number of partnership opportunities to sort through, BrandVerge’s centralized marketplace and workflow tools streamline the entire RFP process.
SOLUTION
BrandVerge is unlocking new levels of efficiency for Earthbound. The proposals it receives are now much more specific, and their timeline for planning and negotiating partnerships is significantly shorter, giving them more time to elevate the creativity and customization of a campaign.
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Result
BrandVerge’s discovery platform and analytics led Earthbound to Her Campus, the number one online media outlet targeting trailing-millennial and Gen Z female college students for its Earth Day 2019 campaign. Earthbound was able to develop a one-of-a kind partnership in record time. And by significantly shortening their process, Earthbound was able to spend more time on the creative customization of the program launching a Doing the Most content hub on HerCampus.com. The Hub included eco-friendly articles and a custom native article highlighting 10 college women that were making a difference on their campus through sustainable initiatives. BrandVerge is changing how Earthbound’s planning process now unfolds allowing for more efficiency in discovery, collaboration and creation. The end-result is BrandVerge gives Earthbound time back to develop more creative ideas and recommendations to help generate brand value for their clients.
Here’s what customers say about us
Senior Media Manager at Assembly
“BrandVerge makes it possible to see all the vendors and know who to reach out to and how to negotiate, when I’d typically have no idea where to start. They put everything right there in front of me, and the partnership saves a ton of time from having to research on my own.”
Ryan Montañez, Marketing Director at Skip Hop
"What I really loved about working with BrandVerge was how they were so responsive to our feedback and so transparent during the process. They made it easy to work with several influencers at a time and future campaigns. Really great to find a team that creates successful campaigns while being great to work with."
Diana Van Eeuwen, Senior Negotiator at Assembly
“BrandVerge helps me work more efficiently. Without it, I would have spent over a week reaching out to a ton of vendors that might not have even made sense for my campaign. Being able to search from a known pool of options put me in control to work much more quickly.”
Danielle Kushner, Team Manager, New Business & Sales Strategy at Her Campus Media.
“Using BrandVerge analytics, we're able to quickly & easily pinpoint new opportunities, for example, our recent Earth Day program. Once engaged with Earthbound on our Earth Day program, we were able to finalize details in under three months compared to spending up to a year establishing a new relationship,”
Kamelle Wilson-Cornell, Brand Partnerships at Brit + Co
“Typically, it takes us several meetings to really understand what’s important for the client. We’ll go through our entire capabilities deck before able to identify specific opportunities that make sense for that brand. With BrandVerge, we were able to get straight to the point. BrandVerge helps you cut to the chase.”
Yuting Zhang, Senior Strategist, The Media Kitchen
“What’s unique about BrandVerge is different partners & packages available all in one place, everything's aggregated. This wasn’t possible before using BrandVerge. What would have taken weeks to find now takes just a few minutes. We can search by keywords to find new, unique different packages available to us almost instantaneously.”
Ryane Montañez, Marketing Director at Earthbound
“It can take two months to run through the standard RFP process to find the right media partner. With BrandVerge, it takes only three weeks for discovery and evaluation, including reaching out & getting a plan back. Now it takes just a couple of days to sort through the details. We’ve cut down 60% of the time needed for the entire process.”
Lorraine Schwartz, Media Director at Digitas
“Finding new, niche partnerships is difficult. BrandVerge helps facilitate the research process. We look for partners with ample reach against our campaign target audience and BrandVerge saves time.”
“With BrandVerge, you’re able to browse and inform yourself, find all the different media options that are available and what you can get for it, transparently. I think that’s amazing.”
Howard Rosenstein; Meredith
“At Meredith, we really loved the training, accessibility to help, the templates, the simplicity/intuitiveness of the marketplace overall.”
Tess Neudeck; Acast
“We loved the analytics section of the platform, it was amazing to be able to see who was leaned into our content!”
