BRANDVERGE CONNECTS DOIT FOR LOCALS WITH PUBLISHERS, BUILDING A STRONG PRESENCE FOR A GOOD CAUSE
Challenge
NoLie Communications is a digital strategy agency that focuses on driving digital growth. The boutique agency handles everything from website presence, to email marketing, social media and media buying. As the COVID-19 pandemic hit the country, NoLie’s founder, Livia Pinzari, wanted to do something to help the local businesses she saw affected in her homebase of Brooklyn, NY. In partnership with Michael Provenzano, CEO of Vistar Media, DoItForLocals is an initiative founded to help local businesses achieve an online presence at a time when foot traffic is significantly limited. Local businesses can visit the DoItForLocals website and fill out a form with their business’s information. DoItForLocals then takes the brief, creates campaigns and runs geo-targeted ads around the business’s location with a specific call-to-action to help each local business. For this initiative, DoItForLocals was challenged with finding publishers who are genuinely interested in the pro bono work DoItForLocals is doing and finding the right connections to kick off the nonprofit. “I was thinking of how I could help the shop owner we always get our favorite sandwich from on Sundays. I literally wanted to tell him (and other local business owners) ‘I’ll help you get online.’” - Livia Pinzari, founder NoLie Communications & DoItForLocals
Solution
BrandVerge kick-started numerous connections between NoLie Communications and various publishers that has led to the growth of Do It For Locals, helping to increase awareness for the small businesses and drive media impressions for the DoItForLocals initiative. BrandVerge enabled DoItForlocals to efficiently reach partners who are genuinely committed to helping local businesses and getting involved. BrandVerge became an essential platform in the expansion of NoLie's managed brands’ digital strategy
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Result
DoItForLocals found partnerships through the marketplace and was extremely happy with the results. Since joining the BrandVerge marketplace, DoItForLocals has closed deals with several publishers that have raised awareness amongst local businesses that can join DoItForLocals’s platform, as well as drive awareness of the initiative among a large number of consumers. Publishers have launched social media programs for DoItForLocals across Instagram and Facebook, as well as included the initiative in email marketing campaigns across their valuable user bases. DoItForLocals has built an online presence for small businesses and created a presence for itself amongst publishers entirely through its use of BrandVerge, gaining support from the industry and local communities.
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Senior Media Manager at Assembly
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Ryan Montañez, Marketing Director at Skip Hop
"What I really loved about working with BrandVerge was how they were so responsive to our feedback and so transparent during the process. They made it easy to work with several influencers at a time and future campaigns. Really great to find a team that creates successful campaigns while being great to work with."
Diana Van Eeuwen, Senior Negotiator at Assembly
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Danielle Kushner, Team Manager, New Business & Sales Strategy at Her Campus Media.
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Kamelle Wilson-Cornell, Brand Partnerships at Brit + Co
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Yuting Zhang, Senior Strategist, The Media Kitchen
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Ryane Montañez, Marketing Director at Earthbound
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Lorraine Schwartz, Media Director at Digitas
“Finding new, niche partnerships is difficult. BrandVerge helps facilitate the research process. We look for partners with ample reach against our campaign target audience and BrandVerge saves time.”
“With BrandVerge, you’re able to browse and inform yourself, find all the different media options that are available and what you can get for it, transparently. I think that’s amazing.”
Howard Rosenstein; Meredith
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Tess Neudeck; Acast
“We loved the analytics section of the platform, it was amazing to be able to see who was leaned into our content!”
