BVG for Media Owners

HOW BRANDVERGE QUALIFIED LEADS FOR BRIT + CO FASTER THAN EVER BEFORE

HOW BRANDVERGE QUALIFIED LEADS FOR BRIT + CO FASTER THAN EVER BEFORE

THE PARTNERS

Brit + Co is a media company that defines themselves as a positive place for women to find creative inspiration. They create content and experiences that inspire women to explore, discover and share their passions. Under The Canopy is a bed and bath company that is committed to the environment. They paved the way for sustainable production and are ommitted to delivering comfort and value to their customers. These companies had never worked together before, but both were early adopters of the BrandVerge platform.

BRANDVERGE

BrandVerge is the only platform that makes it easy to buy and sell premium media partnerships. The combination marketplace and workflow tool takes marketing professionals from discovery to final program in a few easy steps. Under The Canopy chose to activate an event program with Brit + Co. Other program options on the BrandVerge platform include custom content, tentpole sponsorships, and other highly engaging opportunities.

THE GOAL

Both organizations use BrandVerge to drive new partnerships and streamline collaboration for custom media integrations. In this case, Under The Canopy was tasked with turning around a new partnership quickly. To do this, they needed a platform to streamline discovery and collaboration with their media partners. “The BrandVerge marketplace empowers me to think outside the box and discover programs I never would have thought up on my own. By providing me with the proper information to make educated decisions on what works best for my brand, the BV platform gives me the tools I need to have the discussion on my terms” (Ryane Montanez - Earthbound Brands). Brit + Co’s main goal was to get their offering out in front of new clients and drive incremental sales.

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Result

BrandVerge enabled both companies to achieve their goal. The marketplace gave Under The Canopy an opportunity to explore media companies and offerings that were relevant to their marketing objective in a short amount of time, while also allowing Brit + Co to drive proactive awareness amongst clients with whom they had not yet worked. BrandVerge enabled both companies to come together with more knowledge and qualification about each other and the programs offered. “Typically, it takes publishers several meetings to really understand what’s important for the client. They’ll often go through their entire capabilities deck before they’re able to identify the specific opportunities that make sense for that brand. With BrandVerge, we were able to get straight to the point. BrandVerge helps you cut to the chase” (Kamelle Wilson-Cornell – Brit + Co) Connecting through the BrandVerge Marketplace essentially eliminated the need for the media company to spend time determining what offerings will work best for the clients campaign. For Under the Canopy, this saved time on the upfront planning and ideation process that typically takes 90+ hours. “Before BrandVerge, when looking for partnerships that we might want to do, I would spend my time Googling to see what was out there. The process took me a month from research to connecting with a partner on a potential program. BrandVerge makes the process much easier since all the information is in one platform. BrandVerge cuts down my research and outreach time by over 2 weeks.” (Ryane Montanez – Earthbound Brands) BrandVerge successfully connected two companies that were otherwise unfamiliar with each other, giving them an intuitive platform to easily collaborate and create engaging advertising content while also shortening both the planning and sales cycles.

Here’s what customers say about us

Senior Media Manager at Assembly

“BrandVerge makes it possible to see all the vendors and know who to reach out to and how to negotiate, when I’d typically have no idea where to start. They put everything right there in front of me, and the partnership saves a ton of time from having to research on my own.”

Ryan Montañez, Marketing Director at Skip Hop

"What I really loved about working with BrandVerge was how they were so responsive to our feedback and so transparent during the process. They made it easy to work with several influencers at a time and future campaigns. Really great to find a team that creates successful campaigns while being great to work with."

Diana Van Eeuwen, Senior Negotiator at Assembly

“BrandVerge helps me work more efficiently. Without it, I would have spent over a week reaching out to a ton of vendors that might not have even made sense for my campaign. Being able to search from a known pool of options put me in control to work much more quickly.”

Danielle Kushner, Team Manager, New Business & Sales Strategy at Her Campus Media.

“Using BrandVerge analytics, we're able to quickly & easily pinpoint new opportunities, for example, our recent Earth Day program. Once engaged with Earthbound on our Earth Day program, we were able to finalize details in under three months compared to spending up to a year establishing a new relationship,”

Kamelle Wilson-Cornell, Brand Partnerships at Brit + Co

“Typically, it takes us several meetings to really understand what’s important for the client. We’ll go through our entire capabilities deck before able to identify specific opportunities that make sense for that brand. With BrandVerge, we were able to get straight to the point. BrandVerge helps you cut to the chase.”

Yuting Zhang, Senior Strategist, The Media Kitchen

“What’s unique about BrandVerge is different partners & packages available all in one place, everything's aggregated. This wasn’t possible before using BrandVerge. What would have taken weeks to find now takes just a few minutes. We can search by keywords to find new, unique different packages available to us almost instantaneously.”

Ryane Montañez, Marketing Director at Earthbound

“It can take two months to run through the standard RFP process to find the right media partner. With BrandVerge, it takes only three weeks for discovery and evaluation, including reaching out & getting a plan back. Now it takes just a couple of days to sort through the details. We’ve cut down 60% of the time needed for the entire process.”

Lorraine Schwartz, Media Director at Digitas

“Finding new, niche partnerships is difficult. BrandVerge helps facilitate the research process. We look for partners with ample reach against our campaign target audience and BrandVerge saves time.”

Livia Pinzari, NoLie Communications & DoItForLocals

“With BrandVerge, you’re able to browse and inform yourself, find all the different media options that are available and what you can get for it, transparently. I think that’s amazing.”

Howard Rosenstein; Meredith

“At Meredith, we really loved the training, accessibility to help, the templates, the simplicity/intuitiveness of the marketplace overall.”

Tess Neudeck; Acast

“We loved the analytics section of the platform, it was amazing to be able to see who was leaned into our content!”

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