Brit + Co is a media company that defines themselves as a positive place for women to find creative inspiration. They create content and experiences that inspire women to explore, discover and share their passions. Under The Canopy is a bed and bath company that is committed to the environment. They paved the way for sustainable production and are ommitted to delivering comfort and value to their customers. These companies had never worked together before, but both were early adopters of the BrandVerge platform.
BrandVerge is the only platform that makes it easy to buy and sell premium media partnerships. The combination marketplace and workflow tool takes marketing professionals from discovery to final program in a few easy steps. Under The Canopy chose to activate an event program with Brit + Co. Other program options on the BrandVerge platform include custom content, tentpole sponsorships, and other highly engaging opportunities.
Both organizations use BrandVerge to drive new partnerships and streamline collaboration for custom media integrations. In this case, Under The Canopy was tasked with turning around a new partnership quickly. To do this, they needed a platform to streamline discovery and collaboration with their media partners. “The BrandVerge marketplace empowers me to think outside the box and discover programs I never would have thought up on my own. By providing me with the proper information to make educated decisions on what works best for my brand, the BV platform gives me the tools I need to have the discussion on my terms” (Ryane Montanez - Earthbound Brands). Brit + Co’s main goal was to get their offering out in front of new clients and drive incremental sales.