BRANDVERGE HELPS B2B CLIENT DRIVE NEW QUALIFIED LEADS, DRIVING A RECORD LOW CPA ACROSS A NEW MEDIA CHANNEL
Challenge
BrandVerge was approached by a B2B client in the outsourcing space who was looking to drive new, qualified leads through display channels. Specifically, they were looking to generate leads from Business Decision Makers across the United States. The client was already leveraging social and search, and was looking to introduce another channel to their mix with the goal of achieving a cost per lead below $100.
Solution
To successfully target Business Decision Makers, with the goal of generating a high volume of inbound leads each month, BrandVerge took a two pronged approach. First, we leaned into programmatic channels with best-in-class inventory, intelligent bid-based technology to maximize efficiency, access to advanced targeting solutions and the ability to offer message recall measurement and added value programs. This media tactic used a blend of Contextual targeting, Behavioral targeting, Vertical targeting and Retargeting to drive qualified leads. As a secondary layer, we leveraged email sponsorship offerings from B2B publishers whose audience aligns directly with our clients target demographic. By utilizing this rather inexpensive outreach tool, our client was able to reach individuals who qualify as high value leads.
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Result
In just three month, BrandVerge was able to deliver the client a CPA of $35.00, which outperformed the clients initial CPA goal by 64%.
Here’s what customers say about us
Senior Media Manager at Assembly
“BrandVerge makes it possible to see all the vendors and know who to reach out to and how to negotiate, when I’d typically have no idea where to start. They put everything right there in front of me, and the partnership saves a ton of time from having to research on my own.”
Ryan Montañez, Marketing Director at Skip Hop
"What I really loved about working with BrandVerge was how they were so responsive to our feedback and so transparent during the process. They made it easy to work with several influencers at a time and future campaigns. Really great to find a team that creates successful campaigns while being great to work with."
Diana Van Eeuwen, Senior Negotiator at Assembly
“BrandVerge helps me work more efficiently. Without it, I would have spent over a week reaching out to a ton of vendors that might not have even made sense for my campaign. Being able to search from a known pool of options put me in control to work much more quickly.”
Danielle Kushner, Team Manager, New Business & Sales Strategy at Her Campus Media.
“Using BrandVerge analytics, we're able to quickly & easily pinpoint new opportunities, for example, our recent Earth Day program. Once engaged with Earthbound on our Earth Day program, we were able to finalize details in under three months compared to spending up to a year establishing a new relationship,”
Kamelle Wilson-Cornell, Brand Partnerships at Brit + Co
“Typically, it takes us several meetings to really understand what’s important for the client. We’ll go through our entire capabilities deck before able to identify specific opportunities that make sense for that brand. With BrandVerge, we were able to get straight to the point. BrandVerge helps you cut to the chase.”
Yuting Zhang, Senior Strategist, The Media Kitchen
“What’s unique about BrandVerge is different partners & packages available all in one place, everything's aggregated. This wasn’t possible before using BrandVerge. What would have taken weeks to find now takes just a few minutes. We can search by keywords to find new, unique different packages available to us almost instantaneously.”
Ryane Montañez, Marketing Director at Earthbound
“It can take two months to run through the standard RFP process to find the right media partner. With BrandVerge, it takes only three weeks for discovery and evaluation, including reaching out & getting a plan back. Now it takes just a couple of days to sort through the details. We’ve cut down 60% of the time needed for the entire process.”
Lorraine Schwartz, Media Director at Digitas
“Finding new, niche partnerships is difficult. BrandVerge helps facilitate the research process. We look for partners with ample reach against our campaign target audience and BrandVerge saves time.”
“With BrandVerge, you’re able to browse and inform yourself, find all the different media options that are available and what you can get for it, transparently. I think that’s amazing.”
Howard Rosenstein; Meredith
“At Meredith, we really loved the training, accessibility to help, the templates, the simplicity/intuitiveness of the marketplace overall.”
Tess Neudeck; Acast
“We loved the analytics section of the platform, it was amazing to be able to see who was leaned into our content!”
