Ad Fraud Still Plagues Digital Media's Supply Chain

Guardian US and MightyHive conducted a study to find that over 70% of purchased video ad inventory is fraudulent. Unfortunately, there has been an increase in advertisers and media companies buying illegitimate programmatic ads. With BrandVerge, buyers don't need to worry about that! Our online platform fosters collaboration with trusted publishers, allowing brands to buy premium marketing programs with ease. Sign up today!

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https://www.emarketer.com/content/ad-fraud-still-plagues-digital-media-s-supply-chain

 

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