Posts tagged media partners
Choosing The Right Media Partner

Selecting a media partner is not as tricky as it seems. The best way to get started is to put yourself in your target audience’s shoes or - better yet - talk to friends and family who align with your audience and ask about their media preferences. Use this exercise to build out a consideration set, or exhaustive list of media companies that align well with your target audience. What you’ll want to understand are things like...

Read More