Let’s Revisit Why Content Marketing Matters! It’s the Foundation for our New Series!

Branded content is changing the way brands engage with consumers. We recently wrote a byline in MarTech Advisor and explained the importance of branded content, and why 86 percent of B2B consumer brands are using it to speak to their audience. You can read the whole article below to learn why branded content is being embraced by the media industry, and also to learn about one of our recent successes between two of our clients. Creating branded content with key media partners is no easy feat. The good news is that we are kicking off a new series on our blog that will give you all the tools needed to get started. 

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Lynn Browne
Key Insight From BrandVerge Accelerates Earthbound’s Search For An Earth Day Partnership with Bed Bath & Beyond’s Under the Canopy.

With the help of BrandVerge’s discovery platform and analytics, Earthbound was able to find Her Campus’s Earth Day proposal and forge a partnership in just three weeks. Earthbound was able to cut down 60 percent of the time needed for the entire RFP process, from discovery and evaluation to finalizing a media plan. Due to the cut down time on formulating the logistics, Earthbound allotted more time to creativity and customization in the process. The partnership launched a “Doing the most” content hub on HerCampus.com, which included eco-friendly-focused articles, in addition to a custom native article highlighting 10 college women making a difference in sustainability on their college campuses. BrandVerge’s tools allowed these companies to “do the most” in terms of efficiency. 


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Lynn Browne
BrandVerge Founders Featured in Thrive Global's Series on Strong Female Leaders

Recently, we had the privilege of sitting down  with Yitzi Weiner from Thrive Global, a digital media company intent on improving human well-being and self-care. As part of their series on strong female leaders, we discussed what it is like being female co-founders. Currently, only three percent of funding goes to female and minority-founded startups. We talk of our hopes to change this disparity when BrandVerge is in a position to invest in young companies. BrandVerge has grown exceptionally since our launch just a year ago, and we talk about  what BrandVerge is doing to change the media industry game. Thank you Yitzi, for giving us the incredible opportunity to share our platform with you. 

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Lynn Browne
'Why Does Content Matter?' Our Byline with MarTech Advisor

Branded content is changing the way brands engage with consumers. We recently wrote a byline in MarTech Advisor and explained the importance of branded content, and why 86 percent of B2B consumer brands are using it to speak to their audience. Read below to learn why branded content is being embraced by the media industry, and also to learn about one of our recent successes between two of our clients. 

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Lynn Browne
BrandVerge 5 for 5 - Lyssé Spotlight

In our latest 5 for 5, we sat down with Jennifer D’Aponte, Head of Marketing at Lyssé.

Lyssé, a clothing brand focused on travel and comfort for women, centers its business model around its three pillars: fabric, fit and fashion. Using these pillars, Lyssé has created a line called“Lysséntials,” which includes well-made clothing created with expensive material and top-rate fabric technology to guarantee the best fit and feel for customers. Lyssé focuses its clothing design on what women want, not the trends that the fashion industry imparts on women.

With BrandVerge’s tools, D’Aponte makes connections and partnerships that establish wider brand recognition for Lyssé. She believes that Lyssé has an amazing product, and wants the rest of the world to know that as well.

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Lynn Browne
BrandVerge Analytics Facilitate Earth Day Partnership Between Her Campus and Bed Bath & Beyond’s Under the Canopy

Her Campus, the leading online publication for college women, uses the BrandVerge platform to connect with relevant advertising partners. In order to pinpoint a focus that would resonate with the advertising community, Her Campus turned to weekly analytics from BrandVerge to identify Earth Day as a trending topic. With this insight, Her Campus was able to upload a new opportunity all around Earth Day that was the perfect fit for Bed Bath & Beyond’s organic brand Under the Canopy. With the BrandVerge platform, Her Campus was able to formulate and finalize a relationship with Under the Canopy in just three months, accelerating the sales cycle for new business - a process that typically takes a year.

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Lynn Browne
BrandVerge 5 for 5 - DoStuff Spotlight

For this edition of the BrandVerge 5 for 5, we caught up with Ross Bennett (Director of Business Development) from DoStuff.  

DoStuff is an experience platform network comprised of 21 cities, powering locally-curated event guides to help answer the question: “What am I going to do tonight?"

Similar to BrandVerge, Ross (and DoStuff) like to shake things up by operating "against the grain". Users rely on them to provide the best stuff to DO in their city and Ross and team take a unique and authentic approach in providing advertisers the opportunity to get involved with that mission. 

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Lynn Browne
BrandVerge 5 for 5: Curiosity, Partnership, & Learning to Say 'No'

At BrandVerge, we’re on a mission to deliver an easier way to discover, collaborate, and create strategic solutions between advertisers, agencies, consultants and media companies.  

 In the spirit of knowledge-sharing, our BrandVerge 5 for 5 spotlights talent at all levels (in five quick questions), who bring collaborative, creative, and future-forward thinking to the industry every day.

 In this 5 for 5, we had the chance to catch-up with Jonathan Kim, Digital Engineering Director at the Media Kitchen, and early adopter of BrandVerge, as he shared a glimpse into his own experience and innovative thinking.

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Lynn Browne
Introducing BrandVerge 5 for 5 - Her Campus Media Spotlight

Yes, BrandVerge is the only platform that expedites premium media partnerships between publishers and advertisers. Our story is that we seek to upturn the tedious RFP process to introduce creativity and efficiency into partnerships, but what about the stories of our users? Our users are the foundation of our platform. Thus, today we are introducing “BrandVerge 5 for 5” where we ask five questions to our customers to highlight the mission of their brands as well as their endeavors to innovate their respective verticals of media to change the media industry and the world at large.

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Lynn Browne
Digiday Profiles How BrandVerge Help’s Marketers and Publishers Connect

Marketers and publishers continue to try to bid goodbye to the RFP. But moving away from the traditional request-for-proposal process in favor of more direct outreach can favor better-known brands and media companies, leaving newer brands and niche publications on the outs. BrandVerge is trying to provide a way in through its matchmaking platform. But to make good on its mission, BrandVerge will need to strike a balance of attracting enough buyers and sellers to make the platform worth their time and money without becoming so overrun — especially by bigger brands and publishers — that it ends up replicating the problems that begat the platform.

BrandVerge appears to be unique in trying to establish an online marketplace for direct deals. None of the executives interviewed for this article were aware of similar platforms. The closest example appears to be Numerator, which was formerly called Brandtale and allows publishers to post past examples of branded content campaigns.”

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Lynn Browne
Industry Leaders from Twitter, Refinery29, and WaveMaker Join BrandVerge's Advisory Board

"Building and sustaining a brand’s awareness and image to drive purchase consideration remains a key component of growth for marketers. One way to accomplish this is through an association with content in a collaborative partnership with premium publishers. There is a strong need for a utility to assist media planners and buyers with obtaining up-to-date access to premium publisher content. That is what BrandVerge is: a single point of contact to access premium content, saving time and money from a mostly manual process," said Carl Fremont, President of Wavemaker. “BrandVerge is uniquely positioned to deliver the premium advertising marketplace with transparency and efficiency. I am honored to be on board and look forward to providing guidance on their continued innovation and contribution to the marketplace.”

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AdExchanger Touts BrandVerge as a Tool for Faster & Easier Sponsored Content Deals

“We are a nimble company, and we don’t have a media buyer on staff,” said Earthbound Brands marketing director Ryane Montanez. The small brand management agency doesn’t have a media team. “Before, it felt like reaching out to a black hole. Instead of going to 100 people on my own, BrandVerge helps me get connected directly with media companies.” Thanks for the amazing writeup @AdExchanger, and thanks to our amazing clients who continue to support the BV mission as we continue to make it faster and easier to create sponsored content deals!

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Lynn Browne
Ad Fraud Still Plagues Digital Media's Supply Chain

Guardian US and MightyHive conducted a study to find that over 70% of purchased video ad inventory is fraudulent. Unfortunately, there has been an increase in advertisers and media companies buying illegitimate programmatic ads. With BrandVerge, buyers don't need to worry about that! Our online platform fosters collaboration with trusted publishers, allowing brands to buy premium marketing programs with ease. Sign up today!

#BrandVerge #transparency #partnerships #programmatic #adinventory #adfraud #advertising #media


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Tori DiCeglio
How BrandVerge Qualified Leads For Brit + Co Faster Than Ever Before

BrandVerge has the power to connect companies looking to collaborate on premium advertising programs. With an integrative platform, advertisers and media companies can create valuable partnerships with the click of a button, and stop wasting time on mundane research and outdated media planning. BrandVerge was the solution for Brit + Co. and Under the Canopy, two companies seeking to expand their presence in new markets and to create original digital content. Let BrandVerge be YOUR solution. Read more about our platform and how we helped two brands actively work together to reach their goals for success!

#BrandVerge #partnerships #collaboration#brandedcontent #digitalmedia

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Tori DiCeglio
BrandVerge Offers Premium Media Programs Made Easy

BrandVerge was built on the philosophy that technology can create innovation AND drive workplace efficiency. Our cofounders developed BrandVerge to enhance collaboration between advertisers and media companies. Our users are currently seeing a trend of increased visibility and valuable relationships on BrandVerge...and we're only getting started! Read about our origin story and how we plan to change the game for advertisers everywhere!


#BrandVerge #partnerships #media #solutions #innovation #advertisers #digitalmedia #contentmarketing

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Tori DiCeglio
Why Brands Favor a "Hybrid" In-House Marketing Approach

BrandVerge empowers both brands and agencies to focus on the most important aspects of their jobs. With our platform, agencies can focus on strategy and execution, while brands can prioritize personalization and communication. On BrandVerge, companies can work together efficiently instead of wasting time on repetitive, manual tasks that are currently required to keep up with media trends. #hybridapproach #proactive #automation #digitalmedia 


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