Effectiveness vs. Efficiency: The Importance of Long-Term Brand Building
Introducing BrandVerge 5 for 5 - Her Campus Media Spotlight
With such a focus on short-term results, a brand's long-term effectiveness and 'creative bravery' are at risk. BrandVerge is mitigating that risk with on-demand access to brand building opportunities. Using our platform brands can create lasting impact with consumers. Find out what the experts think about effectiveness over creativity!
Digiday Profiles How BrandVerge Help’s Marketers and Publishers Connect
Yes, BrandVerge is the only platform that expedites premium media partnerships between publishers and advertisers. Our story is that we seek to upturn the tedious RFP process to introduce creativity and efficiency into partnerships, but what about the stories of our users? Our users are the foundation of our platform. Thus, today we are introducing “BrandVerge 5 for 5” where we ask five questions to our customers to highlight the mission of their brands as well as their endeavors to innovate their respective verticals of media to change the media industry and the world at large.
Industry Leaders from Twitter, Refinery29, and WaveMaker Join BrandVerge's Advisory Board
Marketers and publishers continue to try to bid goodbye to the RFP. But moving away from the traditional request-for-proposal process in favor of more direct outreach can favor better-known brands and media companies, leaving newer brands and niche publications on the outs. BrandVerge is trying to provide a way in through its matchmaking platform. But to make good on its mission, BrandVerge will need to strike a balance of attracting enough buyers and sellers to make the platform worth their time and money without becoming so overrun — especially by bigger brands and publishers — that it ends up replicating the problems that begat the platform.
BrandVerge appears to be unique in trying to establish an online marketplace for direct deals. None of the executives interviewed for this article were aware of similar platforms. The closest example appears to be Numerator, which was formerly called Brandtale and allows publishers to post past examples of branded content campaigns.”
AdExchanger Touts BrandVerge as a Tool for Faster & Easier Sponsored Content Deals
"Building and sustaining a brand’s awareness and image to drive purchase consideration remains a key component of growth for marketers. One way to accomplish this is through an association with content in a collaborative partnership with premium publishers. There is a strong need for a utility to assist media planners and buyers with obtaining up-to-date access to premium publisher content. That is what BrandVerge is: a single point of contact to access premium content, saving time and money from a mostly manual process," said Carl Fremont, President of Wavemaker. “BrandVerge is uniquely positioned to deliver the premium advertising marketplace with transparency and efficiency. I am honored to be on board and look forward to providing guidance on their continued innovation and contribution to the marketplace.”
Ad Fraud Still Plagues Digital Media's Supply Chain
“We are a nimble company, and we don’t have a media buyer on staff,” said Earthbound Brands marketing director Ryane Montanez. The small brand management agency doesn’t have a media team. “Before, it felt like reaching out to a black hole. Instead of going to 100 people on my own, BrandVerge helps me get connected directly with media companies.” Thanks for the amazing writeup @AdExchanger, and thanks to our amazing clients who continue to support the BV mission as we continue to make it faster and easier to create sponsored content deals!
How BrandVerge Qualified Leads For Brit + Co Faster Than Ever Before
Guardian US and MightyHive conducted a study to find that over 70% of purchased video ad inventory is fraudulent. Unfortunately, there has been an increase in advertisers and media companies buying illegitimate programmatic ads. With BrandVerge, buyers don't need to worry about that! Our online platform fosters collaboration with trusted publishers, allowing brands to buy premium marketing programs with ease. Sign up today!
#BrandVerge #transparency #partnerships #programmatic #adinventory #adfraud #advertising #media
BrandVerge Offers Premium Media Programs Made Easy
BrandVerge has the power to connect companies looking to collaborate on premium advertising programs. With an integrative platform, advertisers and media companies can create valuable partnerships with the click of a button, and stop wasting time on mundane research and outdated media planning. BrandVerge was the solution for Brit + Co. and Under the Canopy, two companies seeking to expand their presence in new markets and to create original digital content. Let BrandVerge be YOUR solution. Read more about our platform and how we helped two brands actively work together to reach their goals for success!
#BrandVerge #partnerships #collaboration#brandedcontent #digitalmedia
Why Brands Favor a "Hybrid" In-House Marketing Approach
BrandVerge was built on the philosophy that technology can create innovation AND drive workplace efficiency. Our cofounders developed BrandVerge to enhance collaboration between advertisers and media companies. Our users are currently seeing a trend of increased visibility and valuable relationships on BrandVerge...and we're only getting started! Read about our origin story and how we plan to change the game for advertisers everywhere!
#BrandVerge #partnerships #media #solutions #innovation #advertisers #digitalmedia #contentmarketing
End of an era: Media buyers are ditching the much-hated RFP
BrandVerge empowers both brands and agencies to focus on the most important aspects of their jobs. With our platform, agencies can focus on strategy and execution, while brands can prioritize personalization and communication. On BrandVerge, companies can work together efficiently instead of wasting time on repetitive, manual tasks that are currently required to keep up with media trends. #hybridapproach #proactive #automation #digitalmedia
Media Buyers are ditching the RFP, and we have the solution! #digitalmedia #brandverge #media