"A Guide to Generation Z for Marketers" - our byline in MarTech Series!
Due to Gen Z’s growing spending power ($200 billion to be exact) marketers’ efforts to target them have grown. However, targeting isn’t so simple for this audience segment since Gen Z consumers are unlike any previous generation. For starters, they are the first generation to be raised with the internet…the first true digital natives.
We recently wrote an article for Martech Series outlining why marketers find Gen Z consumers hard to pin down, and recommended some helpful tactics that marketers can use to successfully target this evasive generation.
Click on the link below to read the full article.