BrandVerge to Showcase First-to-Market Advertising Programs for IAB’s 2019 NewFronts West

BrandVerge, the platform that streamlines the buying and selling of premium advertising partnerships, is happy to announce that it will provide exclusive, on-demand access to the innovative premium sponsorship programs debuted at the prestigious IAB 2019 NewFronts West on September 11th and 12th.

Previously, each innovative advertising opportunity presented at the NewFronts was only accessible to advertisers that attended the in-person events. This year, to extend reach for each presenting partner and to facilitate follow-up action, the IAB has enlisted BrandVerge to build an on-demand event portal where advertisers are able to learn about each presenting partner and their opportunities on-demand, regardless of whether they were able to attend the event in-person or not. The custom BrandVerge portal will provide advertisers with a direct way to establish relationships with presenting media companies after the event concludes.

BrandVerge removes the hurdles of the traditional media RFP-process, by simplifying day-to-day tasks for advertisers, and eliminating the need for time-intensive interactions that take away from the development of creative advertising programs. To achieve this level of efficiency, BrandVerge transforms the discovery process by arming advertisers with on-demand access to media companies and their sponsorship offerings, saving on average three weeks of work, making it 60% faster than traditional efforts.

With BrandVerge serving as the digital marketplace for the IAB’s conference offerings, media companies and advertisers now have a way to quickly establish new business relationships.

Lynn Browne