Key Insight From BrandVerge Accelerates Earthbound’s Search For An Earth Day Partnership with Bed Bath & Beyond’s Under the Canopy.
With the help of BrandVerge’s discovery platform and analytics, Earthbound was able to find Her Campus’s Earth Day proposal and forge a partnership in just three weeks. Earthbound was able to cut down 60 percent of the time needed for the entire RFP process, from discovery and evaluation to finalizing a media plan. Due to the cut down time on formulating the logistics, Earthbound allotted more time to creativity and customization in the process. The partnership launched a “Doing the most” content hub on HerCampus.com, which included eco-friendly-focused articles, in addition to a custom native article highlighting 10 college women making a difference in sustainability on their college campuses. BrandVerge’s tools allowed these companies to “do the most” in terms of efficiency.