BrandVerge 5 for 5 - Women 2.0 Spotlight
In the latest installment for our 5 for 5 series, we feature Kate Brodock, CEO of Women 2.0.
Women 2.0 works with female and minority-founded companies to support them in the male-dominated tech industry, encouraging diversity and an inclusive workplace. According to their website, only 30 percent of tech workers are women, 10 percent are female founders, another 10 percent are female investors, and 24 percent are women sourced in the news. Women 2.0 hopes to eliminate this disparity and create an equal playing field for women and minorities along with the men who continue to dominate the space.
Currently, Women 2.0 has a lot of projects in the works, including a podcast series, a one-day event in New York City and the creation of a database in partnership with the United Nations.
Read her full interview below!
Industry Leader Kate Brodock, CEO of Women 2.0
Please tell us about Women 2.0
Women 2.0 is focused on women in the tech space, and more broadly speaking, gender and inclusivity in the tech space. We really try to focus on both the individual woman, as either employees or founders, and talk about what it’s like to be a woman in business. We also address what we call the ecosystem - the workplace, the funding space, VC funds - as the places in which these women exist and work in. Women 2.0 focuses discussion around issues surrounding women and people from other underrepresented groups, and ensuring they have a much better and bigger future in entrepreneurship, funding, the workplace...and feeling of belonging in the tech industry.
2. Who does Women 2.0 reach, and how do you reach those people?
We reach quite a number of people. We have been around since 2006, so we have a large digital footprint, and a very loyal following. We reach our users through content on our site and in our newsletters. We have a healthy social footprint as well, and run programming and events for all of the segments of our community throughout the year...whether that’s for the women as professionals, first time founders, educational series and so much more.
We have a lot of cool [programming] coming up. We just increased and revamped our editorial stories. The editorial stories are focused on picking specific topics and running a six-to-10 article series on each of those. As an example, one of the important current topics in the tech space is ageism. So, we’re looking forward to running an interview series with some really fantastic women tech leaders who are over 50, and highlighting them as incredibly powerful and awesome women in the space who are continuing to do great work. We’re also focusing on mothers in the workplace. In addition, we have a newer podcasting initiative coming. We have a long-standing history with text-form editorials, and we have such an amazing network, that we feel it can very easily translate into the podcast arena.
So those are some of the exciting things that we have coming up. The first podcast we’ll focus on is on startups. We’ll interview founders on important entrepreneurship topics, and all of those founders will be female founders and founders from other underrepresented groups.
3. What makes Women 2.0 unique in today’s marketplace? How does this benefit brands?
One of the big things that makes us different is our history. We’re a very well-respected name in both the tech industry, and more broadly speaking, for women in business. We keep it pretty focused on professional women, and have an audience that’s not the straight-out-of-college audience. Our sweet spot is about 30-to-45. It’s a pretty mature audience, which is nice, I think. Those two things are really important.
4. As branded content investment continues to rise, how does Women 2.0 stay relevant to break through all the clutter?
Two things: first of all, we have spent the last year focusing heavily on the quality of our content and whether it’s bringing value to our audience. We’ve gotten great feedback, and our readers tell us that we’ve done a great job in that arena. We’re really read by our audience, and that translates into the opportunities that we have for sponsors. We work quickly with branded content and with our teams that are working on branded content. We work closely with clients on making sure that value is embedded in the stories we write. We’ve got a great team of people who can really make sure that the content is solid and will actually be consumed by our readers.
That’s one of the big things, and then we additionally have a long-standing history in the tech industry and women in business, so we are just on top of the trends in the space. We are tapped into all of the conversations around diversity and inclusion from a bunch of different angles. We know what matters to our audience, and I know that sounds cliche, but we’ve been around the block on it. Our fifteen plus-year history in the industry really shines through in our content.
5. What are some exciting opportunities you have coming down the line for brands?
I know I mentioned the editorial series and podcasting, but some interesting opportunities that we have that offer great exposure is that we’re running a research study right now on women of color founders, in conjunction with a prestigious foundation out of the San Francisco area, which will be widely distributed. It’s a really important topic. That’s something we are hoping to get some sponsorship on.
Additionally, we do have a very cool one-day event coming up in New York City in the fall, which we had a successful version of in San Francisco in the spring, so we’re hoping to repeat that.
Lastly, our labor of love, which is creating a global resource database for women to go to to find all of the women-friendly resources that are out there: women-friendly investors, organizations, etc. This will be a database of professional resources for women in the tech space. That’s in conjunction with the United Nations, so it’s a pretty exciting opportunity.
If you could travel back in time, what advice would you give to yourself when you started your career?
I will answer this question in terms of Women 2.0 as opposed to my career. But for Women 2.0, the content portion of this started out very organically. We used to be primarily an events company, running programming for women in 35 cities around the world. The content piece of it happened organically. It was just a blog for probably about five years, and then we started really thinking about it as an actual media property. I’ve always wondered ‘Oh my gosh, if we could have realized what we had in front of us a few years earlier, it could have been even better.’ That type of thing. We’re super happy with it now, but that is one of the things now that I think about: what would have happened if we had five extra years of intensive strategy around it?