Let’s Revisit Why Content Marketing Matters! It’s the Foundation for our New Series!

Branded content is changing the way brands engage with consumers. We recently wrote a byline in MarTech Advisor and explained the importance of branded content, and why 86 percent of B2B consumer brands are using it to speak to their audience. You can read the whole article below to learn why branded content is being embraced by the media industry, and also to learn about one of our recent successes between two of our clients. Creating branded content with key media partners is no easy feat. The good news is that we are kicking off a new series on our blog that will give you all the tools needed to get started. 

This “how-to” series will cover a ton of valuable topics that relate back to creating impactful content programs with premium media partners. Take a look at what’s coming in the next couple of weeks! 

  • When is content the right marketing solution, and how do you set yourself up for success?

  • Overview of the content landscape, and tapping into media companies for audience and creative capabilities.

  • The importance of understanding the audience; your’s (the marketer) & their’s (your media partners’).

  • How to strategically choose the right media partner, and the right content format.

  • The importance of “Storytelling” & Authenticity” within content marketing.

  • Effective Execution & Measurement.

Email us at contact@gobrandverge.com if you have specific questions or topics you’d like us to cover in the series!...and in the meantime, click the link below for a refresher on why content marketing is so important.


Why Content Matters Byline: https://www.martechadvisor.com/articles/content-marketing/why-does-content-matter/

Lynn Browne