'Why Does Content Matter?' Our Byline with MarTech Advisor

Branded content is changing the way brands engage with consumers. We recently wrote a byline in MarTech Advisor and explained the importance of branded content, and why 86 percent of B2B consumer brands are using it to speak to their audience. Read below to learn why branded content is being embraced by the media industry, and also to learn about one of our recent successes between two of our clients. 

Click on the link below to read more!

https://www.martechadvisor.com/articles/content-marketing/why-does-content-matter/

Lynn Browne