BrandVerge Analytics Facilitate Earth Day Partnership Between Her Campus and Bed Bath & Beyond’s Under the Canopy
Her Campus, the leading online publication for college women, uses the BrandVerge platform to connect with relevant advertising partners. In order to pinpoint a focus that would resonate with the advertising community, Her Campus turned to weekly analytics from BrandVerge to identify Earth Day as a trending topic. With this insight, Her Campus was able to upload a new opportunity all around Earth Day that was the perfect fit for Bed Bath & Beyond’s organic brand Under the Canopy. With the BrandVerge platform, Her Campus was able to formulate and finalize a relationship with Under the Canopy in just three months, accelerating the sales cycle for new business - a process that typically takes a year.