Digiday Profiles How BrandVerge Help’s Marketers and Publishers Connect

Industry news site Digiday, which covers the global media and marketing industries and technology’s impact, recently profiled BrandVerge. Taking a close look at how the platform connects media companies and advertisers on-demand, writer Tim Peterson spotlighted the platform’s full benefits through Earthbound Brands marketing director Ryane Montañez. The customer talked about the struggles in getting timely responses to inquiries and how she eventually turned to BrandVerge to ease the process. By simplifying the search, she was able to find media company Brit + Co, who ultimately helped sponsor a wellness panel with her organization. The piece goes on to highlight how marketers benefit from BrandVerge’s ability to make the RFP process more efficient. This includes allowing users to quickly filter through publisher proposals using multiple criteria, including budget ranges, minimum lead time, program type and publisher category. BrandVerge Co-Founder Lynn Browne, was quoted saying, “If it takes 100 hours to go through the RFP process normally, we’re cutting it by 78 hours on average.” The article (member subscription required) closes with a media company example featuring Her Campus, sharing how it used BrandVerge to pinpoint marketers looking for Earth Day tie-in’s. The result was a connection with a young brand that sold organic home bedding, Under the Canopy, to help support campaign objectives for the annual event.    

Lynn Browne