White Paper: Navigating the Complex Content Marketing Landscape
Branded content finds ways to connect with consumers better than programmatic ever has. It gives brands a voice and a personality that consumers can respond to – this increases brand recognition and customer engagement over time. In order to make sure your branded content is as impactful as possible, It is important to give your brand a story that customers will relate to.
This type of advertising increases brand awareness by 69%, and purchase intent by 51%. This is why, in order to help BrandVerge marketers, and all marketers for that matter, to produce the best branded content possible, we crafted an entire ‘How To’ series on creating the best possible branded content.
To learn more, and to help improve your branded content, read our white paper below.