In today’s performance-focused marketing economy, there is a priority placed on immediate revenue returns. While this is critical for the short-term, especially for brands who are looking to quickly scale, it’s important not to lose sight of the long-term effects on the brand. If every dollar spent on marketing and media must have an immediate impact on revenue, it may be easy to disregard the need for brand building and nurturing brand affinity with customers. Without regard for the brand, media can quickly become a slippery slope of competitive brands, with little differentiation, bidding for the same audiences and caught in an efficiency sprint to the bottom.Read More
Company Rings in its First Anniversary with 30 Percent Month-Over-Month Growth. BrandVerge, a premium advertising marketplace for media buyers and sellers, today announced the appointment Scott Schiller, Senior Media Executive, formerly of NBCUniversal, to its all-star Advisory Board. The company is celebrating a successful first year in business, experiencing 30 percent month-over-month growth, adding 257 active accounts to its platform. On the heels of this momentum, BrandVerge is announcing BrandVerge 2.0, a series of product enhancements designed to enrich the user experience, speed marketplace connections and inform decision making for the entire premium advertising ecosystem.Read More
The BrandVerge platform enables advertisers to discover and engage with leading media companies after IAB events to fast-track partnershipsRead More
The proliferation of technology has not only shifted the way we’re able to consume media but also how much we’re able to access at any given time. Needless to say, there is no shortage of content, experiences, and platforms at our fingertips. So how are brands supposed to differentiate themselves and create lasting relationships when audiences are demanding more from their content? This requires marketers to reach deep into the core of their brand and surface meaning for consumers that is showcased in a truly authentic way.
In our latest BrandVerge 5 for 5, we caught up with Corey Buller, Media Supervisor, at Harmelin Media. He not only shared insight into Harmelin's wealth of local market knowledge but also how B2B brands have harnessed branded content to engage and educate audiences with storytelling.Read More
Selecting a media partner is not as tricky as it seems. The best way to get started is to put yourself in your target audience’s shoes or - better yet - talk to friends and family who align with your audience and ask about their media preferences. Use this exercise to build out a consideration set, or exhaustive list of media companies that align well with your target audience. What you’ll want to understand are things like...Read More
Knowing your audience is not only the cornerstone to successful marketing and media campaigns, but also to successful businesses.Read More
This week’s 5 for 5 features not one, but two industry influencers: Alicia Muntzner, CRO at DailyMail.com, and Jon Hopper, VP of Business Development at DailyMail.com.
The Daily Mail is a daily publication based originally out of London, but with a huge presence and following in the United States, and around the globe. We had the privilege of speaking with Alicia and Jon at their NYC office for DailyMail.com in New York. The publication writes over 1,600 stories a day, covering a wide range of topics, with a dedicated writing staff of 800. Readers come to The Daily Mail to read about everything from paranormal activity to celebrity gossip and breaking news. Alicia and Jon also take a minute to discuss the importance of the mobile web and Daily Mail’s influencer reach.Read More
Developing and distributing branded content feels like it has become more complicated than ever. It’s hard to navigate and understand what’s possible, especially as the players continue to evolve and the field continues to grow. What program types are available? Who can help my brand create the right content? What are my options? Which media companies can produce programs that are right for my brand?Read More
We are excited to welcome Adweek as a publisher on our premium marketplace! In the spirit of collaboration, BrandVerge and Adweek have issued a press release about their exciting partnership. Click on the link below to read the full announcement.Read More
In the latest installment for our 5 for 5 series, we feature Kate Brodock, CEO of Women 2.0.
Women 2.0 works with female and minority-founded companies to support them in the male-dominated tech industry, encouraging diversity and an inclusive workplace. According to their website, only 30 percent of tech workers are women, 10 percent are female founders, another 10 percent are female investors, and 24 percent are women sourced in the news. Women 2.0 hopes to eliminate this disparity and create an equal playing field for women and minorities along with the men who continue to dominate the space.Read More
The word “content” is used very liberally in the marketing world. It can mean anything from a short 0:30 second TV spot or small online banner ad, to unique editorial or a custom mural commissioned by a local artist. Consumers, on the other hand, have a much more narrow point of view. They believe that marketing content must have a purpose and deliver value - value can be literal (perhaps a coupon or promotional code) or perceived (new information), but the purpose is what matters most in the decision to pay attention or - more frequently - tune out.
Branded content is changing the way brands engage with consumers. We recently wrote a byline in MarTech Advisor and explained the importance of branded content, and why 86 percent of B2B consumer brands are using it to speak to their audience. You can read the whole article below to learn why branded content is being embraced by the media industry, and also to learn about one of our recent successes between two of our clients. Creating branded content with key media partners is no easy feat. The good news is that we are kicking off a new series on our blog that will give you all the tools needed to get started.Read More
With the help of BrandVerge’s discovery platform and analytics, Earthbound was able to find Her Campus’s Earth Day proposal and forge a partnership in just three weeks. Earthbound was able to cut down 60 percent of the time needed for the entire RFP process, from discovery and evaluation to finalizing a media plan. Due to the cut down time on formulating the logistics, Earthbound allotted more time to creativity and customization in the process. The partnership launched a “Doing the most” content hub on HerCampus.com, which included eco-friendly-focused articles, in addition to a custom native article highlighting 10 college women making a difference in sustainability on their college campuses. BrandVerge’s tools allowed these companies to “do the most” in terms of efficiency.
Recently, we had the privilege of sitting down with Yitzi Weiner from Thrive Global, a digital media company intent on improving human well-being and self-care. As part of their series on strong female leaders, we discussed what it is like being female co-founders. Currently, only three percent of funding goes to female and minority-founded startups. We talk of our hopes to change this disparity when BrandVerge is in a position to invest in young companies. BrandVerge has grown exceptionally since our launch just a year ago, and we talk about what BrandVerge is doing to change the media industry game. Thank you Yitzi, for giving us the incredible opportunity to share our platform with you.Read More
Branded content is changing the way brands engage with consumers. We recently wrote a byline in MarTech Advisor and explained the importance of branded content, and why 86 percent of B2B consumer brands are using it to speak to their audience. Read below to learn why branded content is being embraced by the media industry, and also to learn about one of our recent successes between two of our clients.Read More
In our latest 5 for 5, we sat down with Jennifer D’Aponte, Head of Marketing at Lyssé.
Lyssé, a clothing brand focused on travel and comfort for women, centers its business model around its three pillars: fabric, fit and fashion. Using these pillars, Lyssé has created a line called“Lysséntials,” which includes well-made clothing created with expensive material and top-rate fabric technology to guarantee the best fit and feel for customers. Lyssé focuses its clothing design on what women want, not the trends that the fashion industry imparts on women.
With BrandVerge’s tools, D’Aponte makes connections and partnerships that establish wider brand recognition for Lyssé. She believes that Lyssé has an amazing product, and wants the rest of the world to know that as well.Read More
Her Campus, the leading online publication for college women, uses the BrandVerge platform to connect with relevant advertising partners. In order to pinpoint a focus that would resonate with the advertising community, Her Campus turned to weekly analytics from BrandVerge to identify Earth Day as a trending topic. With this insight, Her Campus was able to upload a new opportunity all around Earth Day that was the perfect fit for Bed Bath & Beyond’s organic brand Under the Canopy. With the BrandVerge platform, Her Campus was able to formulate and finalize a relationship with Under the Canopy in just three months, accelerating the sales cycle for new business - a process that typically takes a year.Read More
Want to know what it’s like to intern at BrandVerge? BrandVerge’s most recent intern, Columbia Freshman Tyrese Thomas, gives you an inside look!Read More